Blog
Oct
11
2012

The Exchange

By Liisa Sorsa | Comments 0
The Creative Destruction of Medicine

I just got back from sunny California. It was Thanksgiving weekend in Canada, but I traded in my turkey dinner for an opportunity to work with one of my favourite graphic recorders, Christopher Fuller, at an event that was focused on disruptive innovation in industry. The speakers were just fabulous! The topics ranged from medicine to music….and touched on how technology has changed the industry landscape…new business models have formed…causing disruption in the traditional models. Think about how iTunes changed the music industry! Well, like iTunes, new emerging technologies in the medical field have also shaken the models that are existing now…and quickly the industry will need to adapt. Patient centricity has now become a central theme. It’s an exiting time! Stay tuned for more…

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